Why choose this program?

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Designed and taught by Wharton faculty

  • Attend live online masterclass from world-renowned faculty
  • Learn the latest advanced digital marketing skills
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Mentorship sessions with industry experts

  • Work with experienced digital marketing professionals
  • Get personalized feedback on assignments and projects
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Hands-on, practical learning experience

  • Work on real-world case studies and projects
  • Interact with like-minded peers from diverse backgrounds and geographies

Who is the program for?

This program is designed for leaders, mid-level career professionals, and anyone looking to transition into digital marketing.

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    WORKING PROFESSIONALS

    who want to expand their digital marketing knowledge and employ analytics and technology to drive business growth and success

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    Marketing executives and leaders

    looking to transform their business or their career through digital marketing

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    Product managers or product leaders

    who want to achieve product-market fit by leveraging digital marketing

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    Entrepreneurs and C-suite executives

    seeking to revamp their business strategy through digital marketing

How will this program benefit you?

  • 1

    Develop a Data-Driven Marketing Strategy

    Understand how to create an advanced, data-driven digital marketing strategy.

  • 2

    Drive Customer Centricity

    Deliver customer-centric and personalized experiences across channels to secure a sustainable competitive advantage.

  • 3

    Create Competitive Advantage and Increase ROI

    Utilize marketing testing techniques to determine which strategies offer higher ROI.

  • 4

    Drive Growth

    Plan and implement multichannel digital strategies that increase conversion rates and growth.

  • 5

    Deliver a Unified Customer Experience

    Determine how owning and managing marketing technology can produce positive outcomes and deliver a unified customer experience.

Certificate from Wharton Online

Upon successful completion of program, learners will receive a certificate of completion from Wharton Online.

Please also note that participation in the program (a) will not result in a degree from, alum status with, or earned credit at the University of Pennsylvania or the Wharton School (or, to Wharton's knowledge, any other institution); (b) will not be recorded on a University of Pennsylvania or Wharton transcript; and (c) does not guarantee or suggest that a participant will be admitted to the University of Pennsylvania, the Wharton School, or to any other university or institution.

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Certificate

Dedicated Career Support

Dedicated program manager to guide you throughout the program
Linkedin and profile review
Portfolio of hands-on projects
Online portfolio assessment

Advance your digital marketing skills with the Wharton advantage

Comprehensive Curriculum

4-6 Hours

Weekly Learning Commitment

6+

Digital Marketing and Analytics Tools

The curriculum has been developed by distinguished faculty from the Wharton School to meet the evolving needs of a digital business and help you learn how to use strategies that support better decision making.

Learners will be taught using a combination of learning methods. These include bite-sized lecture videos by Wharton faculty, cohort-based live synchronous sessions with industry experts and live sessions by Wharton Faculty, a three-week capstone project on digital marketing, and self-learning through reading material.

    Orientation Week

    Introduction to Digital Marketing

    Achieving Customer-Centric Success Through Digital Marketing

    Product Centricity versus Customer Centricity

    Customer Acquisition Costs

    Customer Lifetime Value: Achieving Profitable Growth Through CLTV

    Customer Segmentation

    Customer Centricity: Implementation, Opportunity and Future Outlook

    Acquisition and Retention Optimization

    Fundamentals of Digital Marketing and E-Commerce

    Designing a Omnichannel Digital Marketing Strategy

    Digital Business Models

    Digital Marketing Channels and Optimisation

    Digital Marketing Effectiveness

    Digital Marketing Tools and Techniques Workshop

    Marketing Analytics and Experimentation

    Sources of Marketing Data

    A/B Testing and Marketing Experimentation

    Conversion Funnel Analytics

    Web and Social Media Analytics Workshop

    Attribution Modeling Workshop

    Applications of Technology in Digital marketing

    AI and Personalization tech for Digital Marketing (AI tools, personalisation, customisation, chatbots)

    Industry Case Studies

    Marketing Automation Tools and Techniques

    Capstone Project

    Growth Marketing Strategies

    Real World Application Project

Digital Marketing and Analytics Tools

google Ads google keyword planner google Analytics ads Manager mixpanel google Trends facebook

and more..

Meet Your Faculty

Learn from leading academicians in the field of digital marketing.

  • Peter Fader, PhD

    Peter Fader, PhD

    Frances and Pei-Yuan Chia Professor;
    Professor of Marketing,
    The Wharton School

    Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. His expertise centers around analyzing behavioral data to understand and forecast customer shopping/purchasing activities. He consults with global firms to devise successful marketing strategies across various industries, such as telecommunications, financial services, gaming/entertainment, retailing, and pharmaceuticals. Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products.

    Read more
  • Ron Berman, PhD

    Ron Berman, PhD

    Assistant Professor of Marketing

    Ron Berman is an assistant professor of marketing. His research focuses on digital marketing and marketing analytics. His work has appeared in prestigious marketing journals such as Marketing Science and the Journal of Marketing Research. Professor Berman is frequently invited to share and discuss his findings with market-leading companies such as Google, Facebook, and Wayfair. Professor Berman holds a PhD and MSc in Business Administration (Marketing) from the University of California, Berkeley; an MBA and MSc in Computer Science from Tel-Aviv University; and a BSc in Computer Science.

    Read more
  • Raghuram Iyengar, PhD

    Raghuram Iyengar, PhD

    Miers-Busch, W’1885 Professor;
    Professor of Marketing;
    Faculty Director, Wharton Customer Analytics (WCA),
    The Wharton School

    Raghuram Iyengar is a Wharton School professor of marketing and the faculty director of Wharton Customer Analytics, the world's preeminent academic research center devoted to the practice of data-driven business decision making. Professor Iyengar's research interests include pricing and social networks, and he teaches market research and analytics. His pricing research focuses on the effect of multi-part pricing schemes on consumer response. Professor Iyengar's teaching interests focus on marketing analytics. He received his PhD from Columbia University and a bachelor's degree from IIT Kanpur in India.

    Read more

Our Industry Mentors

Meet a few of our mentors, the guiding force of your learning journey. Our industry mentors are skilled and experienced professionals working in the top-notch companies.

  • Sharton Lee Thony

    Sharton Lee Thony

    Founder & CEO @ SLT Consulting

  • Greg J. Hakanson

    Greg J. Hakanson

    Digital Marketing Manager,Penumbra, Inc.

  • Maureen Gaige-Edwards

    Maureen Gaige-Edwards

    Founder, 8 Simple Steps

  • Joe Mediate

    Joe Mediate

    CEO , Webociti

  • Deni Kasrel

    Deni Kasrel

    Digital Marketing, Senior Manager at InstaMed

This is the tentative list only.

Fees and Application Details

Program Fees: 3,000 USD 3,200 USD

Early Admission Round Valid till:
30 June, 23

Apply Now
First American

Early Admission Fee

Limited Time Offer
Regular Fee : 3,200 USD
Early Admission Fee :

3,000 USD

Valid till 30 June, 2023 or till the requisite seats for the early admission round are filled.

First American

Fee After 30 June, 2023

Program fees: 3,200 USD

Benefits of learning with us

  • 12-week comprehensive program
  • Online learning with personalized mentorship
  • Designed to help you create better digital marketing and growth strategies
  • Live lectures and curriculum designed by faculty from the Wharton School

Application Process

1

Submit the application

Apply by completing a simple online application form.

2

Screening process

Go through a call with the admission director’s office to ensure that this program is a good fit for you

3

Join program

An offer letter will be rolled out to the select few candidates. Secure your seat by paying the admission fee.

Upcoming Application Deadline

Admissions are closed once the requisite number of participants enroll for the upcoming cohort. Apply early to secure your seat.

Apply Now

Deadline: Jun. 21, 2023

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Reach out to us

We hope you had a good experience with us. If you haven’t received a satisfactory response to your queries or have any other issue to address, please email us at

help@mygreatlearning.com

Batch Start Dates

Online Center

Online

To be announced

Frequently Asked Questions

Frequently Asked Questions
How can a certification in digital marketing benefit me?

A digital marketing certification is used to demonstrate expertise in the field and helps individuals stand out from the rest when it comes to jobs and recruitment. Certification in digital marketing allows individuals to stay current on industry trends. It also makes them more attractive and a better choice for employers.
 

How is the digital marketing certificate course from Wharton?

The Advanced Digital Marketing and Growth Strategy Program is a 12-week digital marketing certificate course from Wharton Online. This is one of the best digital marketing certificate courses that help individuals master advanced digital marketing skills. This course includes all the best practices and topics that help individuals learn advanced digital marketing and growth hacking techniques. Through this course, professionals can also develop skills like marketing analytics, customer centricity, lifetime value, marketing automation, growth hacking marketing, AI in marketing, and others.

Why choose the Advanced Digital Marketing and Growth Strategy program by Wharton Online?

You can master contemporary digital marketing methods using AI, analytics, and customer lifetime value by enrolling in the Advanced Digital Marketing and Growth Strategy program. These tactics are necessary for any professional to flourish in the world of digital marketing.


Second, the leading Wharton faculty and eminent marketing experts deliver the digital marketing curriculum. A curriculum that is relevant to the industry has been created by the esteemed academic team at the Wharton School of the University of Pennsylvania and includes various real-world concepts, tools, and projects.

Why learn Advanced Digital Marketing and Growth Strategy marketing strategies?

In the digital era in which we live, marketing involves much more than just leveraging digital media. To maximize earnings and marketing efforts, a digital marketer must be knowledgeable of customer centricity, customer lifetime value,  AI, analytics, and other related technologies. That is why, if you want a successful digital marketing career, go for this Advanced Digital Marketing and Growth Strategy program by Wharton Online. Learn these advanced techniques in digital marketing to attract a larger audience and foster long-lasting customer engagement. 

What is the format of the Advanced Digital Marketing and Growth Strategy program by Wharton Online?

The Advanced Digital Marketing and Growth Strategy program by Wharton Online is offered through live virtual sessions with the faculty of the Wharton School of the University of Pennsylvania. The faculty imparts the best practices necessary to accelerate the expansion of the organization. This program will also have weekly workshops with industry experts who will engage in discussions to clarify concepts and address any questions.
 

What is the duration of the Advanced Digital Marketing and Growth Strategy program by Wharton Online?

Wharton Online's Advanced Digital Marketing and Growth Strategy program is a 12-week course delivered via online live virtual sessions with mentorship support.

Who would be the faculty for the Advanced Digital Marketing and Growth Strategy program by Wharton Online?

The Advanced Digital Marketing course is taught by distinguished professors at The Wharton School of the University of Pennsylvania. The learning will be through a combination of innovative teaching methods. The live interactive sessions will be with the Wharton faculty, and the cohort-based live sessions will be taken by industry experts.

The learners will be given reading material for self-learning. The program is designed by the seasoned faculty from The Wharton School at the University of Pennsylvania, and it helps learners succeed in all digital marketing strategies.
 

What certificate is offered after course completion?

After successfully completing the Advanced Digital Marketing and Growth Strategy course, the learners will receive a Certificate of Completion from the world-renowned Wharton Online.

What can I do with Wharton Digital skills certificates?

After successfully completing the program, you will receive a certificate of completion from Wharton Online that you can display in your portfolio or add to your LinkedIn profile. This will help you gain more credibility, advance your career as a digital marketer, or find a lucrative job.
 

What is the syllabus for the Advanced Digital Marketing and Growth Strategy program by Wharton Online?

The Advanced Digital Marketing and Growth Strategy program curriculum is a comprehensive one covering the new age digital marketing methods and resources. The curriculum is taught by Wharton's world-class faculty and industry experts. Learners gain an in-depth understanding of several concepts of Growth Marketing, Digital Marketing, and many more. This curriculum is curated to enable learners to make data-driven business decisions using various digital marketing tools and techniques. 

 

The advanced digital marketing course syllabus starts with the orientation week and ends with a capstone project.

 

Course

Advanced digital marketing and growth strategy course syllabus

Orientation Week

You will be introduced to digital marketing tools and digital marketing basics.

Fundamentals of

Digital Marketing, and

e-Commerce.

Get introduced to digital marketing strategy, Channels, Tools, and Techniques (Workshop included)

Marketing Analytics

and Experimentation

Understand the sources of marketing data, marketing analytics, and conversation funnel analytics (Attribution Modeling Workshop included).

Customer Centricity and

Lifetime Value

Get introduced to Product Centricity and Customer Centricity, Customer Acquisition Costs, Customer Lifetime Value, Customer Segmentation, and Acquisition and Retention Optimization.

Applications of

Technology in Digital

Marketing

Understand the role of AI and personalization technology for digital marketing, marketing automation, and growth Hacking strategies and models (Case studies included)

Capstone Project

Learn about digital marketing and growth strategies application with a real-world capstone project


Note: Refer to the course curriculum for more details

What is unique about the Advanced Digital Marketing and Growth Strategy program?

The Advanced Digital Marketing and Growth Strategy program delivers unique benefits to learners. 

 

Key benefits:

 

  • Imparts advanced digital marketing skills that let you embark on a global career.

  • Hands-on learning with a cutting-edge curriculum, including case studies and digital marketing tools.

  • A comprehensive curriculum designed and delivered by The Wharton faculty.

  • Weekly (two hours a week) workshops with industry experts.

  • Certificate from Wharton Online.

  • Cohort-based learning 

Would the faculty from the Wharton School of the University of Pennsylvania faculty be teaching?

It will be delivered through faculty masterclasses by eminent professors from The Wharton school of the university of Pennsylvania in addition to industry experts who will apply their industry expertise and implementation expertise in a real-world setting

 

There will be live virtual lectures conducted by: 

 

  • Peter Fader, PhD Frances and Pei-Yuan Chia Professor; Professor of Marketing, The Wharton School, a well-known author and a noted faculty member of the Wharton School of the University of Pennsylvania.

  • Raghuram Iyengar, Miers-Busch, W’1885 Professor; Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA), The Wharton School professor of Marketing, Wharton School of Business.

  • Ron Berman, Assistant Professor of Marketing and an editorial board member for the Journal of Marketing Research and Journal of Quantitative Marketing and Economics.

 

Industry experts will provide weekly mentorship to resolve the learners' doubts.

Are there any prerequisites for pursuing this program?

Any mid-to-senior level working professionals from diverse industries can take up this course who are directly or indirectly responsible for expanding the operations of their companies. 


All you need is the enthusiasm to learn advanced digital marketing techniques and growth-hacking marketing strategies. 


The program will be more beneficial for those who have a sound knowledge of digital marketing basics and fair marketing knowledge. 

How can I apply for this advanced digital marketing course?

This Advanced Digital Marketing course is open to leaders and mid-career professionals in any field. You can apply if you are:

 

  • A professional who wants to expand their digital marketing knowledge and employ analytics and technology to drive business growth and success.

  • A product manager or product leader who wants to achieve product-market fit by leveraging digital marketing

  • A marketing executive and leader looking to transform their business or career through digital marketing.

  • An entrepreneur and C-suite executive seeking to revamp their online marketing strategy through digital marketing tools and strategies.

What is the application process for the program?

The application process for the  Advanced Digital Marketing and Growth Hacking program is quite simple. 

 

Step 1: APPLY: Fill out the application form (online application form)

Step 2: GET REVIEWED: Go through a screening call with the admission director’s office.

Step 3: JOIN THE PROGRAM: Your profile will be shared with the program director for final selection

 

What is a Capstone project?

A capstone project is the program's final module, and it is designed to put the learner's abilities and knowledge to the test, as well as to allow them to apply what they have learned in a real-world situation.

What will you learn from a capstone project in this course?

You will get the chance to put the knowledge you gain in your advanced digital marketing course to use by working on numerous advanced digital marketing strategies and related projects. Your knowledge and practical expertise in digital marketing will be improved by the capstone project.

What is the program fee for the Advanced Digital Marketing and Growth Strategy course by Wharton Online?

The Advanced Digital Marketing and Growth Strategy program fee is US$ 3,000.

Would I have to spend extra on books, online learning material or license fee?

The learning material is included in the total program fee of US$ 2,700 through the Learning Management System. Therefore, you are not required to pay extra for books, online learning materials, or license fees. Candidates are free to buy any reference books or materials that the faculty may suggest.

What will you learn in the Growth strategy course by Wharton?

In the Growth Strategy course by Wharton, you'll learn growth hacking tactics and frameworks that assist a business in its efforts to grow its customer, foster higher customer loyalty and drive revenue. A "growth hacker" is a marketer who uses creative and frequently unconventional techniques to promote growth.

Still Have Questions?
Contact Us

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digitalmarketing.wharton@mygreatlearning.com or
+1 737 637 3572

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Application Closes Jun. 21, 2023

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