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What is Digital Marketing?

What is a Digital Marketing course?

Why should you pursue a Digital Marketing course?

Specialization in Digital Marketing Programs

Types of Digital Marketing courses

What is the admission process for joining a digital marketing course?

Digital Marketing Course Syllabus

Who should enroll in a Digital Marketing Course?

Growth of the Digital Marketing Industry

What are the prerequisites for pursuing a Digital Marketing Course?

What are the Roles and Responsibilities of a Digital Marketer?

What are the salaries offered in the Digital Marketing domain?

Why should you get a Digital Marketing Certification?

Which skills will you learn with the digital marketing programs?

How do we stand out among other Digital Marketing Courses?

What is Digital Marketing, and why should you pursue it?

What are the objectives of Digital Marketing?

Who should do a Digital Marketing Course?

Why it is the best course in Digital Marketing?

Tools you will learn in the digital marketing course

How to choose a Digital Marketing course?

Study Digital Marketing in India and Abroad

Will I get career assistance services with the Digital Marketing courses?

What is Digital Marketing?
What is Digital Marketing?

Digital marketing is the process of using digital technologies to promote or market products or services. It can be done through various digital channels such as search engines, websites, social media, email, and mobile apps with a key objective to reach out to potential and current customers, build customer relationships, and increase sales and revenue. The key components of digital marketing include Search Engine Optimization, Search Engine Marketing, Email Marketing, Affiliate Marketing, Content Marketing, Social Media Marketing, and more. 

 

Digital marketing is a data-driven process. Marketers use data to understand consumers' wants and needs and then use digital channels to reach them. There is a constant need to test and adjust the campaigns to improve results in Digital marketing.

What is a Digital Marketing course?
What is a Digital Marketing course?

A digital marketing course covers online marketing principles, including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media marketing. A digital marketing certificate course is a comprehensive and structured course that may include assignments, tests, and a final exam, and a qualified instructor usually teaches it. 

 

Marketing schools and universities typically offer online digital marketing courses that are self-paced, meaning you can complete them at your own pace. Not only this, but a digital marketing course with a certificate also includes case studies, assignments, and capstone projects that help students apply the taught concepts in real-world scenarios. This benefits them in their jobs and businesses. Earning a digital marketing course certificate also enables you to get a job or placement in the digital marketing industry.

Why should you pursue a Digital Marketing course?
Why should you pursue a Digital Marketing course?

The global digital advertising and marketing market, which was previously anticipated to be worth US$357.3 billion in 2020, is expected to increase at a CAGR of 14.9% from 2020 to 2027 and reach US$946.9 billion. The COVID-19 pandemic has compelled companies to minimize physical marketing activities, which has led to a significant increase in digital marketing activities. 

 

This is why you should pursue a digital marketing course:

 

  • Increase in Worldwide Digital Population: Global internet users are growing at an annual rate of nearly 5%, leading to an increase in the Digital population across the world. 

  • In-Demand Job: In 2021, LinkedIn lists Digital Marketing jobs among the top in-demand jobs based on Job listings. 

  • Plenty of Job Opportunities: In 2022, according to LinkedIn, there were 860,000 job openings for Digital Marketers globally.

  • Competitive Salaries: As per Glassdoor, An average salary package in the Digital Marketing domain is close to $100,000.

  • Multiple Career Paths: You can master various fields of Digital Marketing like Content marketing, Search Engine Marketing, Search Engine Optimization, Email Marketing, Influencer Marketing, etc., and become a versatile professional demanded by all employers today.

 

If all these reasons are good enough to secure a digital marketing career, then take the first step by applying for a digital marketing course. Enrolling in a program can get you skilled in content creation, digital advertising, or social media strategy.

Specialization in Digital Marketing Programs
Specialization in Digital Marketing Programs

Digital marketing courses generally include all the relevant topics necessary to gain expertise in digital marketing. However, if you want to specialize in a particular area or topic, you can take courses focusing on the topic you are interested in.

 

For example, you can choose a course based on social media marketing if you want to learn it. Similarly, there are courses based explicitly on email marketing, search engine marketing, content marketing, and several other topics in digital marketing. 

 

Here are the different digital marketing courses to specialize in a particular area:

 

  • SEO: Search Engine Optimization courses help you understand SEO's basics and how it works. There are courses for SEO like SEO strategies, SEO basics, and SEO for beginners that allow you to master SEO skills. 

 

  • Content marketing: In Content marketing courses, the learner can understand user behaviour and how to use appropriate content to make the most of digital marketing campaigns. You can start learning content marketing with Content marketing basics courses and then move towards advanced digital marketing courses for better understanding. 

 

  • Search Engine Marketing: Learn about paid ads, Google Ads, and Pay Per Click techniques in search engine marketing. These courses on SEM basics will help learners to understand the concept behind paid advertising.

 

  • Affiliate Marketing: These courses will help you emerge as an affiliate marketer and form a base for you to understand the idea behind this advertising concept. Learn from the introductory affiliate marketing courses and then get practical knowledge from the strategic digital marketing courses to understand it in detail. 

 

  • Marketing Analytics: Knowing how your content is assisting the business in generating sales and how consumers respond to it are key components of becoming an expert in digital marketing. By taking a marketing analytics course, you can better comprehend all the technical facets of marketing and learn how to track this information to enhance or create new ad campaigns.

 

  • Video marketing: Video marketing is one of the most powerful marketing tools available to businesses and individuals. It allows you to connect with your audience on a personal level, engagingly tell your story, and build trust and credibility. Most people don’t know how to produce quality videos that achieve their marketing goals. Video Marketing courses will teach you everything you need to know about planning, shooting, and editing high-quality videos that get results.

 

  • Social Media Marketing: Social Media Marketing course in digital marketing is one of the most popular courses among students. It helps students understand how social media marketing works and how it can improve businesses. The course covers all aspects of social media marketing, such as creating and managing social media accounts, creating content, and driving traffic to a website.

 

  • Email marketing: Email marketing is a form of direct marketing that uses electronic mail to communicate commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Email marketing is one of the most cost-effective marketing tools available. It is easy to manage, gives you complete control, and allows you to establish direct contact with your customers. Build customer loyalty and increase sales by email marketing with AWeber.

Types of Digital Marketing courses
Types of Digital Marketing courses

 

There are various types of digital marketing courses available to can choose from:


 

Full-Time Digital Marketing Courses

Part-Time Digital Marketing Courses

Online Digital Marketing Courses

Full-time digital marketing courses are full-fledged programs or courses that can run online or offline. The learner has to devote sufficient time to completing the course and earning a digital marketing certificate or degree. Such courses are available on Great Learning. 

Part-time digital marketing courses are for students, professionals, or executives who want to specialize in digital marketing and learn its concepts.  In these courses, the learner does not have to give their full attention to the course and can give partial attention to it instead. 

Online digital marketing courses can be part-time or full-time providing diplomas, certificates, or degrees in digital marketing from the comfort of your home. You can find these programs from premier institutes worldwide on platforms like Great Learning. 

What is the admission process for joining a digital marketing course?
What is the admission process for joining a digital marketing course?

Once you make up your mind to join a digital marketing course, you might have questions about the qualifications, prerequisites, eligibility requirements, and numerous examinations one can take to get admission to a course in digital marketing. These questions have all been addressed in this section:

 

Eligibility criteria for a digital marketing course:

You only need a graduation certificate or degree from a recognized university for most online digital marketing courses. You need to check each program's eligibility criteria before enrolling. Please visit the specific program page for details. 

 

Prerequisites to join a digital marketing course:

 

Here is a prerequisite guide for learners who want to learn digital marketing:

 

  • Minimum Education Requirements: A bachelor's degree is required to enroll in a Digital marketing course. 

  • Entrance Exams:  In most cases, there are no entrance exams for starting a Digital marketing program. 

  • Check the Course Details: You can check out details like Digital Marketing course online fees, faculty, class timings, course duration, course contents, and certificate. 

  • Urge to learn: One should be interested in learning digital marketing to join a course.

  • Keep Yourself Updated: Read about the latest trends, tools, and updates in the Digital Marketing industry to keep yourself updated and be a good Digital Marketing specialist. 
     

Digital Marketing course admissions 2023

 

You can take admission to these digital marketing courses in 2023. Here is the list:


 

Program

Format of learning and Duration

Institute

PGP in Strategic Digital Marketing

Online | six months

Great Lakes Executive Learning

Other programs that include Digital Marketing as a Module

Program

Format of learning and Duration

Institute

Executive PG Program in Management

Online | 12 months

Great Lakes Executive Learning

Post Graduate Diploma in Management

Online | 24 months

Great Lakes Institute of Management

MBA Degree Program

Live Online | Two years

Shiv Nadar University, Delhi NCR

Online MBA

Live Online Classes | Two years

JAIN (Deemed-to-be-University)

 

Entrance Exams for Digital Marketing courses

 

For most online digital marketing courses, you don't need to appear for any entrance exam. However, it depends on which country you want to join a particular course. Universities in many countries take admissions after testing the English proficiency of the learners, and they also require learners to qualify for tests like IELTS and TOEFL.

 

It's better to check with the admission team whenever you want to go for any digital marketing course. Talk to the admissions cell. 

Digital Marketing Course Syllabus
Digital Marketing Course Syllabus

The Digital Marketing course syllabus should ideally include theoretical concepts and hands-on exercises based on those concepts. This helps learners become masters of digital marketing. Check out the topics included in a digital marketing course:

 

Core subjects/modules

 

Marketing fundamentals- An ideal module for learning about digital marketing. Students here learn basic marketing concepts and learn about crafting marketing strategies. 

 

Digital Marketing Framework- The module is designed to set the base of the students for learning the digital marketing framework.

 

Building Digital Footprint- The module will provide an overview of developing digital properties and using them for business. Learners will learn about various tools and their walkthroughs for an effective digital marketing strategy.

 

Performance marketing- The module is about paid marketing, its tools, and walkthroughs of tools. Social media marketing is a part of this module. 

 

Search Engine Optimization- The learners will be enlightened about Search Engine Optimization and its use for different purposes in digital marketing. 

 

Mobile marketing- In this module, the learners will understand mobile ecosystems and various marketing tools like WhatsApp, voice-based, SMS, and more. 

 

Content marketing- Learn the art of storytelling in this module and understand how content plays a significant role in the success of digital marketing efforts. 

 

Analytics- This is an important part of digital marketing to measure the results of what has been implemented in the digital marketing campaign. Learn various strategies based on analytics in this module.

 

Campaign management- The module will develop an understanding of planning and executing digital marketing campaigns and measuring them. 

 

Hands-on Sessions/projects

 

In every digital marketing program, a practical session or a capstone project is included to offer practical understanding to the learners. It might contain a case study, a real scenario, or an industry project. 

Who should enroll in a Digital Marketing Course?
Who should enroll in a Digital Marketing Course?

Any student, job aspirant, working professional, or entrepreneur can enroll in a Digital marketing course. The below-mentioned candidates can learn digital marketing with the best digital marketing course offered by Great Learning:

  • Graduates/Final-year Students
  • Entrepreneurs/Business owners who wish to expand their business on the online
  • platform.
  • Marketing professionals who want to learn digital marketing skills.
  • Working professionals who are willing to upgrade their knowledge about digital marketing and gain better prospects in the industry. 
  • Bloggers and Vloggers who use SEO, social media, and WordPress to earn money.
  • Freelancers, being self-employed, also need to update and upgrade themselves continuously.
     
Growth of the Digital Marketing Industry
Growth of the Digital Marketing Industry

In the past few years, the digital marketing industry has been growing. The global digital advertising and marketing market was estimated at $350 billion in 2020 and is projected to reach $786.2 billion by 2026. This is mainly because of the increasing popularity of the internet and the growing number of people using it. 

 

In the United States, the digital marketing industry is expected to grow from $48.4 billion in 2019 to $160.4 billion by 2023, at a CAGR of 27.6% during the forecast period. This growth is attributed to businesses' increasing use of digital marketing techniques, the growing use of smartphones and other connected devices, and the increasing number of internet users.

 

In Europe, the digital marketing industry is expected to grow from €34.1 billion in 2019 to €114.4 billion by 2023, at a CAGR of 27.7% during the forecast period. This growth is attributed to businesses' increasing adoption of digital marketing techniques.

 

In Asia-Pacific (APAC), the digital marketing industry is expected to grow from $41.1 billion in 2019 to $135.8 billion by 2023, at a CAGR of 27.8% during the forecast period. 

 

In the Middle East and Africa (MEA), the digital marketing industry is expected to grow from $5.9 billion in 2019 to $19.6 billion by 2023 during the forecast period. 

 

With more people using the internet, there is a greater need for companies to market their products and services online. This has increased the number of digital marketing agencies set up. The internet has become an essential tool for companies worldwide and an indispensable part of their marketing strategy. Almost 63% of businesses have increased their digital marketing budgets recently. 

 

The compound annual growth rate of digital marketing from 2020-2026 is projected at 9%. Nowadays, 55% of marketing is digital. The total digital advertising spending in 2021 was $436 billion, versus offline advertising at $196 billion.

 

These trends show the growing demand for digital marketing in these years and how important it will be in the future.

What are the prerequisites for pursuing a Digital Marketing Course?
What are the prerequisites for pursuing a Digital Marketing Course?

 Here is a prerequisite guide for the learners who want to learn digital marketing online:

1.  Minimum Education Requirements: A bachelor's degree is required to get enrolled in a Digital marketing course. 
2.  Entrance Exams: No need to sit for an entrance examination before enrolling in the digital marketing program. 
3.  Check the Course Details: Check out the digital marketing course details like fees, faculty, class timings, course duration, course contents, and certifications. 
4. Complete a Fundamental Course in Digital Marketing (suggestion): It is suggested to complete an introductory course in Digital Marketing that takes you through digital marketing basics. 
5.  Keep Yourself Updated: Read about the latest trends, tools, and updates in the digital marketing industry to keep yourself updated and be a good digital marketing specialist. 
 
 

What are the Roles and Responsibilities of a Digital Marketer?
What are the Roles and Responsibilities of a Digital Marketer?

A digital marketer is essential for running online marketing campaigns to promote products and services. Mentioned below are the primary responsibilities of a digital marketer:

 

Build/Optimize Growth Strategies: A digital marketer is responsible for developing and implementing growth strategies to help a company or brand increase its online presence and reach its target audience. This includes creating and managing digital marketing campaigns, developing and managing social media accounts, and creating and managing content across all digital channels.

 

Managing Digital Marketing Campaigns: A digital marketer is responsible for managing all aspects of a digital marketing campaign, from planning and execution to analysis and reporting. This includes developing campaign goals, target audiences, and strategies, creating and managing budgets, and monitoring and evaluating campaign performance.

 

Creating and Managing Social Media Accounts: A digital marketer is responsible for developing and managing social media accounts for a company or brand. This includes creating and posting content, engaging with followers, and monitoring and analyzing social media metrics.

 

Content Strategy: Design a content strategy to ensure an increase in traffic and Google rankings. A digital marketer creates and manages content across all digital channels. This includes developing content strategies and creating and curating content.

 

Search Engine Optimization and Marketing: A digital marketer brings business by attracting the target audience through website optimization or paid social media presence. SEO and SEM are important skills to target more audiences for digital marketing campaigns. 

 

Marketing Analytics: A digital marketer should also transform raw data into insights and report the analytical findings to the management.

What are the salaries offered in the Digital Marketing domain?
What are the salaries offered in the Digital Marketing domain?

The Digital Marketing field offers several job roles for developing innovative Digital Marketing strategies. For every specific job role, the work sensibilities and pay scale differ. Let us look at the Digital Marketing salaries for different job roles:

 

Digital Marketing Manager 

Responsible for managing other online marketing functions. Here is the average pay of a DM manager 


 

Countries

Salary per year (Approx)

United States

US$130,000

India

₹ 7,10,000

United Kingdom

£50,683

Australia

A$1,00,000

Singapore

SGD 60,000

 

SEO manager

Ensures the organic growth of the company's website through website optimization. Have a look at the average pay of an SEO manager:

 

Countries

Salary per year (Approx)

United States

US$77,490

India

₹ 5,00,000

United Kingdom

£41,003

Australia

A$80,000

China

CN¥7,300


 

Content Strategist 

Responsible for creating and strategizing content to promote the brand and develop an audience. The average pay of a content strategist is:


 

Countries

Salary per year (Approx)

United States

US$108,000

India

₹6,98,505

United Kingdom

£48,287

Australia

A$88,629

Singapore

SGD 46800

 

Social Media Manager 

Responds to queries and generate campaigns on social media. The average pay of a social media manager is:


 

Countries

Salary per year (Approx)

United States

US$58,117

India

₹3,00,000

United Kingdom

£34,984

Australia

A$75,000

Singapore

SGD50400

 

The pay in the digital marketing domain varies as per the job role, region and experience level.

Why should you get a Digital Marketing Certification?
Why should you get a Digital Marketing Certification?

Implementing Digital Marketing in your marketing strategy has become the need of the hour. As more customers are moving online for making a purchase, the companies require more employees for the industry. To take advantage of the available job openings, one should get a digital marketing certification to start a career in the digital marketing industry. 
Let us have a look at the reasons to get a Digital Marketing Certification:
Improves Your CV
Digital marketing certification is an add-on, which adds value to your CV. It provides a great kickstart to your career and lands you up with many job opportunities. 
Flourish Your Career 
A Digital marketing certification provides a competitive edge to you in the industry. If you and the other person (with no certification) are applying for the same job, you get a definite advantage over the other person.
Increase in Earning Potential
The companies are willing to pay higher to the certified digital marketing professionals. 
Fills the Skill Gap 
Companies need skilled and certified professionals, and Digital marketing certification fills this skill gap.
Commitment to Professionalism 
A Digital marketing certification shows commitment and excellence towards the field. Therefore, to keep pace with the digital marketing industry's growth, consider adding a certification to the resume. Join the best online digital marketing courses to excel in your career. 

Which skills will you learn with the digital marketing programs?
Which skills will you learn with the digital marketing programs?

Great Learning’s digital marketing programs make you well equipped with all the below-mentioned skills:

  • Data Analytics and Insights to implement and embellish digital marketing strategies constantly
  • Social Media Marketing to focus on improving brand awareness and engagement on social media platforms
  • Email marketing tools, tactics, and automation techniques 
  • Content marketing techniques to lure in the target audience and build up a list of leads for the business
  • Mobile Marketing skills to manage the dynamic mobile marketing space
  • SEO and SEM skills, which are essential for any digital marketing campaign's success


Study digital marketing to gain above mentioned skills and get a good job, post the course completion.
 
 

How do we stand out among other Digital Marketing Courses?
How do we stand out among other Digital Marketing Courses?

Great Learning's Digital Marketing Course stands out amongst all because of the following features:

 

One of the World’s Most Comprehensive Digital Marketing Programs

Focus on all the Digital Marketing topics and tools like Facebook Ads, Google Ads, Analytics, Mobile marketing, and more. 

 

Hands-on Learning

Our Digital Marketing programs are supported by case studies, quizzes, and assignments, offering a hands-on experience to the learners. The learners are allowed to build a digital property that helps them showcase their knowledge and experience in the real world.

 

Live Personalized Mentorship 

Live personalized mentorship from industry experts to discuss doubts and case studies related to Digital Marketing topics. 

 

Dedicated Career Services

These programs allow learners to participate in offline and online hiring events, resume workshops, and skill assessment tests to become job-ready.

 

World-class Faculty 

Get taught by the faculties from world-class institutions and industry mentors from leading business organizations. 

 

Get Certified from  Top B-schools

The programs are provided by Great Learning in collaboration with Great Lakes Executive Learning, which consistently ranks among the top B-schools in India.

What is Digital Marketing, and why should you pursue it?
What is Digital Marketing, and why should you pursue it?

Digital marketing refers to online marketing, which takes place through electronic devices and the internet to help businesses connect and influence customers. The industry is expected to reach a size of US$640 billion by the year 2027. It shows that the scope of the Digital Marketing industry is extensive. It connects businesses with potential audiences through various electronic mediums, such as emails, social media platforms, search engines, mobile phones, etc. 

Among the many reasons why Digital Marketing can help you build a rewarding career, one of the most impactful is the constant evolution of Digital Marketing platforms and skills.

 

Here are a few reasons why pursuing a career in Digital Marketing could be the right step for you:

 

  • Rise in Digital Population: The number of global internet users is growing at an annual rate of 4.8%, leading to an increase in the digital population in every corner of the world. 
  • In-Demand Job Profile: As per LinkedIn, Digital Marketing training and job skills are in high demand across the globe. 
  • A plethora of Job Openings: There are numerous job opportunities and career paths for a qualified Digital Marketing professional. According to LinkedIn, there are 860,000 job openings for a Digital Marketer around the world.
  • Better Pay: A Digital Marketing Manager makes $100,000 annually on average, which is better than most job roles in other domains.
  • Numerous Career Options: After completing a Digital Marketing certificate/ degree course, learners get to choose from various job roles and opportunities within the Digital Marketing domain. 

 

What are the objectives of Digital Marketing?
What are the objectives of Digital Marketing?

These are some main objectives of digital marketing:
Lead Generation 
The lead pipeline is crucial for running a business. Digital marketing helps you obtain high-quality leads for the company through various processes like SEO, social media platforms, search engine marketing, email marketing, and more. 
Brand Awareness 
Digital marketing concepts, such as social media posts, contests, blogs, guest posts, influencer marketing & PPC advertising, are used to enhance brand awareness and generate leads.
Make Revenue 
Businesses use digital marketing to increase their revenue as it helps in generating potential leads.
Promotion of Products and Services 
Most companies are spending a substantial amount on Digital Marketing, as it is easier to reach customers through digital media nowadays. 
Customer Engagement 
Impeccable social media posts, captivating search engine advertisements, and personalized emails are all used to catch the customers' attention towards the brand. 
Improved User Experience 
Marketing professionals use digital marketing techniques to enhance the user experience on the website by optimizing content, using interactive images, placing Call-to-action buttons, etc. 

Who should do a Digital Marketing Course?
Who should do a Digital Marketing Course?

A career in digital marketing is for anyone who is attracted to digital developments and has the urge to upskill and boost their career.  You can do a digital marketing course if you are: 

 

  • A Student - Students from any education domain can do Digital Marketing courses to land a job or upskill themselves. 

  • Professional - Digital marketing for business professionals is a way to climb the career ladder. By completing the Digital Marketing course, professionals can grow and get one step closer to promotion.

  • Entrepreneurs / Business Owners - As the marketing sector upgrades the digital domain, business owners can benefit significantly from learning digital marketing to stimulate business growth.

 

Apart from the individuals mentioned above, anyone seeking a career transition in marketing can also take digital marketing courses. For example, IT professionals who want to move to marketing management roles can learn digital marketing. Not only will it upgrade their resume, but it will make them more attractive to potential employers.

Why it is the best course in Digital Marketing?
Why it is the best course in Digital Marketing?

The best digital marketing course is the one that includes the following:

 

  • Comprehensive curriculum

  • Lectures from industry experts and top-notch faculty

  • Provides career support

  • Provides enough exposure to hands-on projects

  • Access to personalized guidance from mentors

  • Successful career transitions

  • Offers degrees or certificates from highly renowned universities

 

Great Learning offers several Digital Marketing programs, either degree or certificate programs.  Different top-notch universities and institutions specially design these programs for learners to boost their careers in Digital Marketing.

Tools you will learn in the digital marketing course
Tools you will learn in the digital marketing course

Many digital marketing tools are available to businesses, which are important because they can help businesses reach a larger audience and promote their products or services more effectively. Some of the most commonly used digital marketing tools that you will learn about in the digital marketing courses include: 

 

  • Online advertising platforms such as Google AdWords and Facebook Ads

  • Email marketing platforms such as MailChimp and Campaign Monitor

  • Web analytics tools such as Google Analytics and Kissmetrics

  • Social media management tools such as Hootsuite and Sprout Social 

 

Refer to the specific program page details for more information.

How to choose a Digital Marketing course?
How to choose a Digital Marketing course?

Choosing a digital marketing course can be tricky as there are a lot of different courses out there, and it can take a lot of work to know which one is right for you. 

 

Determine your goals: The best way to determine which course is right for you is to decide what your goals are—do you want to learn how to set up and run social media campaigns? Or do you want to learn how to create and optimize website content? Once you know your goals, you can start looking at different courses and comparing them to see which one will help you best achieve them.

 

Type of course: The course type is the most important factor to consider. There are many different types of digital marketing courses available, so you must make sure you choose one that's right for you. For example, if you want to learn how to use social media for marketing your business, you'll need to find a course that covers that topic.

 

Length and duration of the course: The length of the course is also an important factor. You'll want to make sure you choose a course that's long enough to give you the knowledge and skills you need but not so long that you get bored.

 

Digital Marketing Online Course Fee: The cost of the course is also an essential factor. You'll want to find a course that's affordable but not so cheap that it does not create any value for you.

 

Course location: The location of the course is a key factor. You'll want to find a course close to where you live so you can attend it in person. You can also attend digital marketing online training in that case. 

 

There are a lot of different digital marketing courses out there, but not all of them are created with the same features. When looking for a course, it's important to ensure that it's taught by experienced professionals who can give you the skills and knowledge you need to succeed.

 

Choosing the best digital marketing course online that covers the topics you're most interested in is also important. You can check out our digital marketing courses that cover most of the topics available with the latest tools and techniques. If you are still trying to figure it out, then contact us for any queries.

Study Digital Marketing in India and Abroad
Study Digital Marketing in India and Abroad

In India and abroad, you can study digital marketing through free digital marketing courses, blogs, videos, podcasts, and digital marketing certificate courses. 

Study Digital Marketing in India

 

In India, you can join any institute offering a digital marketing course in Delhi, Mumbai, Hyderabad, Bangalore, or other cities. 

 

Digital Marketing course in Bangalore

Digital Marketing is an evergreen field and a good career choice for students who wish to make a career in marketing.  You can find the best digital marketing courses in Bangalore because it's a hub for startups, and the demand for digital marketing professionals is high in Bangalore. Digital marketing courses in Bangalore provide students with a strong foundation in all areas of digital marketing, from online advertising, social media, and website design to content and search engine optimization.

 

Digital Marketing course in Mumbai

Several institutes offer Digital Marketing Courses in Mumbai. To choose the digital marketing course in Mumbai with placement, look for an institute that offers a combination of factors like the curriculum, placement partners, student reviews, accreditation, certificate, and more to choose the best digital marketing course in Mumbai.

 

Digital Marketing Certificate Courses in Mumbai are beneficial not only to students but also to working professionals. Working professionals can enhance their skills by taking up these courses. The courses offered by these institutes will help them understand the latest market trends and how to use them. This way, they will be able to update their knowledge and skills. You can choose the course that suits your requirements the best.

 

Digital marketing course in Pune

 It is worth doing a digital marketing course in Pune. The program will help you build a network of contacts in the industry that will improve your chances of building a successful career in digital marketing in Pune. There are top digital marketing courses in Pune that can help you in your career. However, it is advisable to research the institute and the program before enrolling.

 

Digital marketing course in Hyderabad

The demand for digital marketing in Hyderabad is increasing as more businesses recognise the importance of having an online presence. To stay ahead of the competition, businesses must utilize the latest digital marketing techniques and strategies. There are plenty of job opportunities for digital marketing in Hyderabad. Many companies are looking for digital marketing experts to help them with their online presence and marketing campaigns. Many digital marketing agencies in Hyderabad always seek talented individuals to join their teams. 

 

Digital marketing course in Gurgaon

Gurgaon is one of India's most populous and economically developed cities in India. As a result, there is a large number of potential customers and businesses in Gurgaon that can benefit from digital marketing techniques. The city also has a relatively high number of Internet users, which makes it an ideal place to target potential customers with digital marketing campaigns. There are a lot of online digital marketing courses in Gurgaon that you can consider taking and benefiting from. 

 

Digital marketing course in Delhi

Digital marketing has a broad scope in Delhi, as it is the capital of India. There are many multinational companies located in Delhi, and they always need good digital marketing agencies. So, if you start your digital marketing agency in Delhi, you will never face any problems getting clients. Therefore, joining a digital marketing course in Delhi is a good idea.

 

Study Digital Marketing Abroad

Learners can also enrol in an online digital marketing course that can be done from anywhere in the world. The demand for digital marketing is accelerating across the globe. It is one of the reasons why digital marketing courses are at boom these days. The cost of digital marketing courses abroad is higher, but the quality of education plus the return on investment you make is relatively higher. 

Some of the institutes might demand the tests like IELTS and TOEFL, while some of them might take their tests. It depends on course to course what admission requirements they have.

Will I get career assistance services with the Digital Marketing courses?
Will I get career assistance services with the Digital Marketing courses?

Yes. Great Learning has partnered with 2300+ Hiring Partners that would help you ace the Digital Marketing interviews. By getting networking and career assistance from Great Learning, you can excel in your digital marketing career. 

 

With GL Excelerate, students can access Job Boards, Career Prep sessions, Career fairs and more to get their dream job. Learners from more than 170 countries have grown in their careers through Great Learning. Some top recruiters with GL Excelerate are IBM, Accenture, KPMG, Myntra, RBS, talent view, and more. Talk to the program advisor about career services while joining the program. 

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Our 2800+ Hiring Companies

Ace Digital Marketing interviews with the help of career assistance from Great Learning. The digital marketing course is designed to prepare you for the exciting opportunity of getting hired by leading companies.

tech mahindra
Genpact
EXL Services
Fractal Analytics
nielsen
Cartesian Consulting
HSBC
EY
DXC Technology
mahindra
Ugam Solutions
latentview
kantar
eclerx
fedex
tredence
uber
tech mahindra
Genpact
EXL Services
Fractal Analytics
nielsen
Cartesian Consulting
HSBC
EY
DXC Technology
mahindra
Ugam Solutions
latentview
kantar
eclerx
fedex
tredence
uber

Successful Career Transitions to Inspire You

Read career transition stories of our learners and know how they succeeded in their career after completing the Digital Marketing program.

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Savitha Babu

Digital Marketing Specialist

UT Austin

Marketing Head

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Kishore R

NRI Relationship Manager

UT Austin

Senior Client Relationship Manager

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Aishvarya Srivastava

Senior Manager

UT Austin

Director, Client Success

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Arshiya Nowsheen

Senior Manager Global Channel Sales

UT Austin

Head Channel Sales

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Varsha Ravi

Digital Marketing Executive

UT Austin

Digital Marketing Specialist

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Pranav Trikha

Sales Manager

UT Austin

GM Marketing & Growth

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Pourna Sridhar

Freelance Marketing Manager

UT Austin

Senior Content Editor

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Ruchi Jaiswal

CVM Manager

UT Austin

Digital Marketing Manager

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Kishore Ram Kumar D

Key Account Manager

UT Austin

Senior Account Manager

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Nancy Shukla

Manager Resedential Sales

UT Austin

Real Time Analyst

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Rajat Tewari

Manager Resedential Sales

UT Austin

Strategy Sales & Marketing

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Muddada Murali Manohar

Analyst Solution Advisor

UT Austin

Senior-Professional Analytics Solutions

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Ashwini

Trade Officer Aerospace and Defence

UT Austin

BRICS Chamber of Commerce & Industry

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Pradeesh M R

Product Sales Specialist - Collaboration

UT Austin

Regional Sales Manager - South II

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Madhura V S

Manager - Community Operations

UT Austin

Senior Manager - Product Operations

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Manushi Kaur

Data Analysis Manager

UT Austin

Sr. Customer Product & Marketing Analytics Manager

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Anirban Ajoykumar Palit

Zonal Manager - Blood Safety Solutions

UT Austin

Co-Founder and Managing Director

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Sumit Kumar

Consultant

UT Austin

Director

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Prasanth Namboodiri

Manager Video Support Center

UT Austin

Escalation Manager-Delivery Networks

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Sudhir Kumar Ojha

System Analyst

UT Austin

Supply Chain and Project Management

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Virendra Datt Saklani

Deputy Vice President

UT Austin

Vice President

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Sudhakar Shivashankar

GM Data Science and Engineering

UT Austin

Head - Digital

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Radhakrishnan Rajagopalan

Managing Director & GM

UT Austin

Global Head, Customer Success, Data & Intelligence

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Rajiv Sharaf

Senior Executive Vice President

UT Austin

Head- IT

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Our Industry Mentors

Meet a few of our mentors, who are the guiding force of your learning journey. Our industry mentors are skilled and experienced professionals working in top-notch companies.

Mr. Anirban Chaudhuri

Mr. Anirban Chaudhuri

Sr. VP & Executive Planning Director

J. Walter Thompson

Mr. Saurabh Khanna

Mr. Saurabh Khanna

VP Analytics, Machine Learning

Bank Of America

Mr. Saikat Sinha

Mr. Saikat Sinha

Head of Marketing

Droom Technology

Mr. Tushar Sharma

Mr. Tushar Sharma

Founder

VokseDigital Consultancy Services LLP

Mr. Jaipal Singh

Mr. Jaipal Singh

AVP

Dentsu Web Chutney

Mr. Himanshu Manroa

Mr. Himanshu Manroa

AVP - Research & Analytics Solutions

Datamatics

Mr. Sameer Jain

Mr. Sameer Jain

Digital Strategy & Customer Engagement

Adobe Analytics Superstar

Mr. Sameer Jain

Mr. Sameer Jain

Digital Strategy & Customer Engagement

Adobe Analytics Superstar

Mohtashim Hashmi

Mohtashim Hashmi

Product Marketing

Economic Times

Priyabrata Chakraborty

Priyabrata Chakraborty

Group Head - Programmatic

Omnicom Media Group

Mr. Ravi Verma

Mr. Ravi Verma

Marketing

Great Learning

Mr. Sumeet Gupta

Mr. Sumeet Gupta

Digital Marketing

Max Life

Mr. Archish Mathe Madhavan

Mr. Archish Mathe Madhavan

Founder
Mr. Saikat Sinha

Mr. Saikat Sinha

Head of Marketing

Droom Technology

Mr. Mohit Mangla

Mr. Mohit Mangla

Senior Director

Droom Technology

Mr. Nishant Srivastava

Mr. Nishant Srivastava

Vice President

Havas Media

Lakshminarayanan G

Lakshminarayanan G

Associate Director

Deloitte Consulting

Mr. Saurabh Khanna

Mr. Saurabh Khanna

VP Analytics, Machine Learning

Bank Of America

Mr. Tushar Sharma

Mr. Tushar Sharma

Founder

VokseDigital Consultancy Services LLP

Mr. Himanshu Manroa

Mr. Himanshu Manroa

AVP - Research & Analytics Solutions

Datamatics

Harish Krishnan

Harish Krishnan

Group Head - Digital & Influencer Marketing

Blue Ocean

Abhishek Nandan

Abhishek Nandan

Partner Marketing Manager

Znet Technologies Private Limited

Vivek Kumar

Vivek Kumar

Co-Founder & CEO

Propel

Rajneesh Negi

Rajneesh Negi

Marketing Consultant

PMT

Suhasini Kirloskar

Suhasini Kirloskar

CEO

MarketAxis

Nitin Jain

Nitin Jain

Digital Marketing Specialist | Facebook Ads Strategist | Digital Marketing Coach | Founder & CEO

Digihustle

Akram Ali

Akram Ali

Founder, Chief Digital Officer, Editor-in-Chief

Easy Wisdom

Gokul S

Gokul S

Strategy & New Projects Manager

Butterfly

Abhay Rai

Abhay Rai

Co-Founder and Marketing Head

DigiPrizm

Parik Seth

Parik Seth

DBS - Digital Business Strategist

DigitalBriks

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Top Projects done by the Learners

Acquire Digital Marketing training with the help of real-life case studies about top companies and their applications that you can speak about in your job interviews.

  • Restaurants Food and Beverage

    Develop a customer loyalty program for Dominos to drive online repeat orders

    The food delivery market, which Dominos dominated, has now become the food-tech market with players like Swiggy and Zomato. This hands-on project tests digital marketing training for developing a customer loyalty program for Dominos to drive online repeat orders.
    Learn more
  • Product Management

    Develop an Electronic Medical System

    To develop an online Medication Administration Record (MAR) catering to 1800+ bed integrated delivery system with multiple campuses and outreach clinics in the first stage. The orders and results would be aggregated and stored in a central repository with a record retrieval system that will enable patients and healthcare professionals to access the health records from anywhere in the world.
    Learn more
  • E-commerce

    Develop a Digital Marketing Plan for a Men’s Grooming Brand

    The project objective is to increase brand awareness and drive more sales through various digital channels like websites and e-commerce platforms. Learners will have to utilize the concepts learned throughout the digital marketing postgraduate program and develop a digital marketing plan.
    Learn more
  • Marketing

    Develop a Marketing Strategy for Rural Markets for M&M vehicle

    To conduct need-gap analysis for rural individual transport segment in India and develop a marketing plan for new M&M vehicle including the marketing mix (price, promotion, placement, positioning) by studying the consumer behavior to identify the decisions and attributes driving the purchases.
    Learn more
  • Kitchenware Retail

    Design a Go-to-market Strategy for an Online Venture Dealing in Traditional Cookware

    Once upon a time, the internet was seen as a novelty. While some innovative businesses used it to promote their products and services, most existing businesses ignored it. Today, however, ignoring the internet in growing an organization would be a fatal mistake. Consumers use the internet to find information and resources, and if not there, it may act as a lost opportunity for the business. This project is designed to enhance the learning made in digital marketing online training.
    Learn more
  • Product Management

    Develop a Product to Elevate Customer's Supermarket Experience

    To develop a technology product for retailers to enhance customer shopping experience with in-store assistance, relevant recommendations and drive better profits by simplified inventory management, better utilization of shelf space, etc.
    Learn more
  • E-commerce

    Customer Targeting Strategy for an E-commerce Website

    Conducted research and developed detailed buyer personas (including customer demographics, behavior patterns, motivations, goals, and marketing messaging) for an e-commerce website dedicated to women’s apparel. The project aims to discover the target consumers, identify the right marketing channels and attract the most valuable visitors and leads.
    Learn more
  • Analytics

    HR Data Analytics on Software Adoption, Usage and Preferences

    To analyze the software adoption for various industries and Organizations is to help them and business users to improve the HR functions, Business Processes, and Business Strategy.
    Learn more
  • Analytics

    Predicting Red Wine Quality - Based on Physicochemical Properties

    The primary goal of this project is to use data mining techniques to predict the best wine quality, to suggest the sellers on the best wine composition available in the niche market.
    Learn more
  • Analytics

    Develop a Customer Life Time Program for Existing Dominos Customers

    To develop a customer life time program for existing Dominos customers in order to drive repeat and upsell irrespective of where the customer choses to order by deploying RFM Model to segment customers.
    Learn more
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User Testimonials of our Digital Marketing Programs

Read inspiring testimonials of the learners who reaped the rewards of completing the digital marketing classes offered by Great Learning.

  • My friend recommended this program, I was looking for one where I could work as well as learn. I joined Great Learning because of the weekend session and online support through mentors and faculty, made the learning easy. The program experience has been exceptional, the assignment, lecturers and the peer group have been very interactive and you get to learn from each other. It doesn’t feel like you are sitting at home and attending the class, rather its more one on one session and you can clarify your doubts personally.

    Tanvi Puri

    Architect, Incubis Consultant Pvt Ltd

    Program : PGP in Strategic Digital Marketing

  • Faculties are great. They explained the concepts really well and made the sessions fun. It was a totally new way of learning. Industry sessions were so inspiring. I remember a session on product management, which is my profile. I took lots of notes and those concepts still apply to my current profit. Ability to work and learn at the same time was the greatest aspect of the program.

    Kanupriya Verma

    Product Management

    Program : Executive PG Program in Management

  • I have 15 years of experience, primarily coming from data information management background and currently dealing with cloud, big data and business intelligence engagement. The overall program is very professional and conducted very thoughtfully. Thanks to people like Saumya, Kritika and everyone, they keep us on our toes and whenever a milestone is coming up be it an assignment, quiz or session, it is very clearly communicated over WhatsApp group, emails and notifications. It’s great to see such well planned and well-thought course with professors bringing in a rich learning culture and industry experience.

    Avneet Bhatia

    Diretor, Axtria

    Program : PGP in Strategic Digital Marketing

  • I was already working as a manager but I opted for this program to explore more opportunities and advance towards a higher management position. I had great experience with faculties and colleges from different backgrounds. I would rate the industry sessions as 10 on 10. I really liked those.

    Priya Sharma

    Relationship Manager, Crown Plaza Hotels

    Program : Executive PG Program in Management

  • I picked this course to understand the marketing side of the education space as I am part of India’s largest professional education provider and transition to a more senior role where I get to handle a team of marketers under me. Overall the program experience has been exceptional, as the faculty is a Class apart and I get to interact with them a lot. I would definitely recommend this program to others.

    Sushant Bharatwal

    Program Manager, Great Lakes Institute if Management

    Program : PGP in Strategic Digital Marketing

  • Structure of program is very good. For an experienced person like me, going over unnecessary basics was not required. This was taken care of in the program. The other students are highly experienced and you get to learn from their thought process as well. It is a real value add in the whole experience.

    Vivek Nagpal

    HOD Operations & Supply Chain

    Program : Executive PG Program in Management

  • I just completed my B.Tech and was looking for a course where I could do distance learning. Since I am a freelance web designer, getting a postgraduate distance learning from Great Lakes would definitely boost my resume. The industry exposure, live capstone project and one on one doubt solving sessions are the highlights of the program. The professor and the study material is very good and helps you think in new directions.

    Lokesh Gurbani

    Freelancer Web Designer

    Program : PGP in Strategic Digital Marketing

  • Recently I came across this course on Great Learning on Strategic Digital marketing, its been a few classes now and I must say it was a good decision. The study material is pretty detailed and is really helpful in the entire learning journey. The best part is that even though the session is online they make it so interactive that it doesn’t feel like an online class.

    Rubani Oberoi

    Audit Associate, Ernst and Young

    Program : PGP in Strategic Digital Marketing

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Digital Marketing Webinars

Learn from leading experts in Digital Marketing with our webinars. Gain insights & strategies to succeed in the field.

Learner Reviews for our Digital Marketing Programs

11 Dec 2022
Batch of April 2021 | Data Management Associate at Accenture | India
The PGPMEx program has everything one needs to know about management and the business environment. The program curriculum and assessment structure is designed so that you come out understanding the concepts. Great Learning has an excellent team of Program Managers and their mentorship session will guide you through the journey. With this program, I have transitioned from a Transaction Processing Executive at Quess Crop to Data Management Associate at Accenture.

Program : Executive PG Program in Management

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12 Jul 2022
Batch of March 2021 | Search Engine Optimization Manager at White Rivers Media | India
Great Learning not only helped me land some lucrative roles but also take my social media blog to a whole new level. The program was put together in a highly planned and well-structured manner. I gained knowledge and exposure that was far beyond my expectations.

Program : PGP in Strategic Digital Marketing

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19 Dec 2022
Batch of July 2021 | System Engineer at TCS | India
I wanted to find out how the Management field works without quitting my job. Being from a technical background, I learned how to think like a manager, and how Management and Marketing work through this experience. The program was really helpful because of how the modules are scheduled. It helped us set weekly targets and complete modules within the time allotted while gaining knowledge.

Program : Executive PG Program in Management

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14 Jul 2022
Batch of June 2021 | Senior Executive - Email Marketing at Borderless Access | India
My confidence in digital marketing, which I lacked earlier in my career, has greatly increased thanks to the PGP-SDM curriculum. Special thanks go out to the team who assisted and inspired me to land a job at a top-notch organisation with a competitive salary.

Program : PGP in Strategic Digital Marketing

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22 Dec 2022
Batch of March 2021 | Associate - Biddable Media at Publicis Groupe | India
To be honest, Great Learning helped me understand management concepts seamlessly. It opened up great horizons to explore which were not available to me with my skills, education, or experience. The courses related to Brand and Product Management helped me especially as I wanted to explore these areas for my current job role. Super grateful to the team for providing classes, extra sessions, and fun competitions which helped me in my overall growth.

Program : Executive PG Program in Management

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18 Jul 2022
Batch of May 2020 | Customer Support Senior Associate (Google Ads) at Google Operation Center | India
The thing that separates great learning modules from others is the content. Though I have attended and done courses in the past, one thing I can vouch for is that the learning modules are extremely well-structured and a great source of knowledge. The faculty is outstanding and extremely knowledgeable. The plethora of topics we have a discussion about during the learning session keeps us all hooked.

Program : PGP in Strategic Digital Marketing

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10 Jan 2023
Batch of March 2021 | National Manager, Marketing and Portfolio at ADAMA Ltd. | India
Overall, the program was very helpful. It helped me build my confidence with in-demand skills. I also got the opportunity to network with a lot of people who came from different backgrounds.

Program : Executive PG Program in Management

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19 Jul 2022
Batch of October 2020 | Customer Support Senior Associate (Google Ads) at Google Operation Center | India
I’d taken up the PGP-SDM course in October 2020 as I wanted to make a permanent foray into the digital marketing space. The course was intensive, albeit beneficial, as I learned how to navigate the world of content, social, and other digital media with the help of critical tools and software. The professors were extremely helpful and guided us well throughout the six months. The team projects, meetings, and assignments were quite interactive and fun as well! I’m thankful to Great Learning for initiating the placement process, which is how I landed this incredible opportunity. Onwards and upwards!

Program : PGP in Strategic Digital Marketing

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17 Jan 2023
Batch of July 2022 | Associate Operation Analyst at impress.ai | India
This program is an excellent starting point for anyone looking to learn the essentials of management in an effective manner. I specialized in Data Analytics, and the knowledge I gained from the program was invaluable in cracking job interviews and securing a role that pays twice my previous salary. The capstone project was particularly useful in understanding how real-life problems can be addressed. Overall, I found this program to be a worthwhile investment of my time and money and I would like to extend my thanks to Great Learning and their team for providing such a fantastic opportunity!

Program : Executive PG Program in Management

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21 Jul 2022
Batch of May 2021 | Senior Ads-Specialist at Google Operations Centre | India
With innumerable digital marketing courses online, I was initially in a quandary about which course to go with. I came across the 6-month Strategic Digital Marketing course, and after very thorough research, I signed up for it. Time flew with weekend classes, assignments, and expert sessions. Each one was not only informative but also provided hands-on experience in the world of digital marketing. Each expert had intense knowledge about the topics and was approachable even after the classes. The Capstone project was a feather in my cap, as it helped me gain immense exposure. Even after the course, we were not left high and dry; we got one-on-one expert sessions and tips on how to build our resumes according to our skills. Thanks to the Great Learning Team, I got placed at the Google Operations Center.

Program : PGP in Strategic Digital Marketing

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Frequently Asked Questions

Why Should you Learn Digital Marketing?

The scope of the Digital Marketing industry is very extensive. The industry is expected to grow to the size of US$640 billion by 2027. Upskilling with Digital Marketing skills can help professionals leverage the domain’s innumerable opportunities.

What are the different career paths in Digital Marketing?

The demand for Digital Marketing professionals is high. Many young professionals have started taking up Digital Marketing courses to enter into the Digital Marketing domain. These are some popular Digital Marketing career paths:

 

  • Digital Marketing manager

  • Search Engine Optimizer

  • Content marketer

  • Social media marketer

  • Email marketer

  • Content creators

  • Search Engine Marketing specialists

  • SEO specialist

  • Data Analyst

  • Automation experts

  • Paid Media specialist

  • Web developer

Does Great Learning offer Digital Marketing placement assistance?

Yes. Great Learning offers a career support program for learners that includes mock interview sessions, resume-building services, and 1:1 mentorship for better career guidance.

Why should you choose Great Learning to learn Digital Marketing?

Great Learning provides you with the best Digital Marketing courses online, offered by well-renowned universities. Here are some reasons why you should choose Digital Marketing courses on Great Learning:

 

  • Most comprehensive Digital Marketing programs and course material 

  • Hands-on learning with real-world case studies and projects

  • Live Personalized Mentorship from the industry experts 

  • Dedicated career services 

  • World-class Faculty 

  • Flexible study experience with an online learning format 

  • Get Certified from the Top B-schools

How can you enroll in the Digital Marketing online programs offered by well-renowned universities on Great Learning?

Follow the steps below to enrol in Online Digital Marketing courses offered by well-renowned universities on Great Learning:

 

  1. Fill the online application form.

  2. Take a screening call with the Admission Director’s office.

  3. Receive an ‘offer of admission’ letter for the upcoming batch, if you get selected

What can I do to get a successful Digital Marketing career?

To build a successful Digital Marketing career, enroll yourself in the best Digital Marketing courses online/offline. Such programs can help you master the latest Digital Marketing strategies, tools, and techniques.

What are the most in-demand occupations/ job roles in Digital Marketing?

These are some of the most in-demand job roles in Digital Marketing:

  • Digital Marketing Specialist

  • Digital Account Executive

  • Social Media Manager

  • Digital Marketing Manager

  • Copywriter

 

The fastest-growing Digital Marketing occupations are:

  • Media Coordinator

  • Search Manager

  • Social Media Coordinator

  • Search Engine Marketing Manager

  • Media Manager

How do I learn Digital Marketing?

You can learn Digital Marketing by reading popular Digital Marketing books, watching Digital Marketing videos, following Digital Marketing Blogs, or enrolling yourself in some of the best Digital Marketing programs to stay up to date with the latest skills.

To master Digital Marketing fundamentals and advanced concepts, one can enroll in online Digital Marketing/ professional Digital Marketing courses. This will help learners become certified Digital Marketing professionals and access numerous job opportunities available in the industry.
 

Is a Digital Marketing Program worth it for a rewarding career?

It is absolutely worth taking a course in Digital Marketing. Digital Marketing programs are the pathway to becoming a qualified and certified Digital Marketing professional/ specialist, leading to abundant jobs and business opportunities. 


The Digital Marketing program provides the benefits of developing new skills that help learners land jobs with higher salaries and run businesses with cutting-edge knowledge.


It provides an opening to nearly 860,000 job opportunities around the world that provides an average salary of $100,000 per annum.

Do I need a Digital Marketing program to start a career in Digital Marketing?

It is not compulsory to join a Digital Marketing program to start a career in the domain. However, It will be beneficial for the learners to help them build fundamental knowledge of Digital Marketing. It will accelerate the professional and personal development of the learners, helping them land great career opportunities in the industry.

For getting a good start in a Digital Marketing career, choosing the right Digital Marketing course is very important. Choose the best Digital Marketing program to develop essential Digital Marketing skills like SEO, Social Media Marketing, Email Marketing, Search Engine Marketing, Content Writing, etc. The Digital Marketing course should also reward a learner with a certificate or a degree that can help them excel in the industry with added value to their resume.

 

How can I identify the best Digital Marketing certificate course?

Determining the best Digital Marketing course can be a tedious process. However, one should look for the following for choosing the best among the several Digital Marketing courses available globally:

 

  • A well-crafted syllabus, covering all the crucial topics.

  • New-age specializations for getting better in a particular set of skills and knowledge. 

  • Classes from industry experts and leading academicians.

  • Enough hands-on exposure through projects, case studies, assignments, and tests.

  • Personalized guidance and support from mentors.

  • Career support and transitions.

  • Digital Marketing degrees or certificates.

Are there any Capstone projects included in the Digital Marketing courses you offer?

The capstone project is undertaken during the final year of study. It is often the culmination of a student’s academic work and can be a rewarding experience. Capstone projects can be in the form of a research project, case study, or business plan where students may or may not require to work together in groups to complete a project. 

 

Yes. In most digital marketing courses that we offer, like PGP Strategic Digital Marketing Course, capstone projects are included to allow students to apply what they have learned to a real-world situation. The projects also allow students to work with clients and create a portfolio they can show potential employers. You should always go through the Brochure and ask the program coordinator for any specific course. 

 

The capstone project is an excellent way for students to gain practical experience in their field of study and to develop essential skills such as problem-solving, teamwork, and communication. The projects can also be a good opportunity for students to showcase their creativity and knowledge.

Why should you get a Digital Marketing Certificate?

Companies are hiring Digital Marketing professionals at a rapidly increasing rate because of the growing use of online platforms for marketing. Professionals with a Digital Marketing degree/ certificate are preferred over those with no degree/ certificate in Digital Marketing. It is because a degree/ certificate signifies the knowledge, expertise, and professionalism of the individuals. 

A Digital Marketing certificate or degree improves the resume of a candidate that boosts career growth in the particular domain. The industry pays certified Digital Marketing professionals more than others, and it shows the competitive edge that a certificate or a degree can help you get.

What skills are required of a digital marketer?

Here is a list of essential skills required of a digital marketer to stand out amongst all Digital Marketing professionals:

 

  • SEO (Search Engine Optimization) skills

  • SEM (Search Engine Marketing) skills

  • Content writing and management skills 

  • Social media marketing skills

  • Web, social media, and other data analytics tools 

  • Email marketing skills

  • Design skills 

  • Customer Relationship Management

  • Communication skills

 

The list is exhaustive and may include many other skills too.

How is digital marketing different from traditional marketing?

The digital world is constantly changing, which can be difficult to keep up with if you're still using traditional marketing methods. The basic differences between digital marketing and traditional marketing are explained here in a table:

 

Digital marketing is marketing a product or service using digital channels such as search engines, websites, social media, email, and mobile apps.

Traditional marketing is marketing a product or service using traditional channels such as print, television, radio, and direct mail.

Digital marketing is more targeted and personalized than traditional marketing.

Traditional marketing is more general and focuses on creating awareness about a brand or product

Digital marketing uses data to target customers

Traditional marketing does not use much data and analytics to target customers

Digital marketing is more measurable in comparison to traditional marketing

Traditional marketing results are tough to measure in comparison to digital marketing.

 

How do we stand out amongst other Digital Marketing programs?

Great Learning is a platform that offers Digital Marketing courses curated by globally-renowned universities. Here’s what makes us the best amongst all available platforms across the industry:

 

  • A comprehensive curriculum covering all the essential topics and tools

  • Hands-on learning with case studies, quizzes, and assignments

  • Opportunity to build digital property and practice on it

  • Personalized mentorship for effective learning and guidance

  • Dedicated career services to make you job-ready

  • Leading academicians and industry experts 

  • Certificates or degrees from Top B-schools.

About Digital Marketing Specialization

Digital Marketing focuses on promoting products & services online through the use of digital platforms like social media, email, search engines, and a lot more. These are also known as the channels of Digital Marketing that help connect worldwide audiences to enhance the brand's reach at the right time and place.

There are several benefits of Digital Marketing for companies. These Digital Marketing benefits include:

  • Enhanced brand loyalty

  • Reduced costs

  • More customer trust

  • Trackable results 

  • Personalization

  • Improved conversion rates

Some of the best Digital Marketing courses online can help you learn Digital Marketing skills from experts.  After completing your Digital Marketing training, you can become a successful digital marketer in a multinational company or start your own business. 

Types of Digital Marketing

Digital Marketing is done through a vast network of channels where customers can interact with the business. One must have an understanding of these Digital Marketing Channels:

Search Engine Optimization (SEO)

Search Engine Optimization includes content and technical optimization for specific keywords to make the webpage appear at the top of the search engine result. SEO helps in enhancing the visibility of your website and, thus, increases traffic to your website. This is an organic method of digital advertising where the search rankings are obtained through webpage and content optimization. 

Paid Advertising/PPC/SEM (Search Engine Marketing)

Paid Advertising includes Display Ads and Pay-Per-Click Advertising, often called PPC. Here, the brands pay for getting a position on the Search Engine Result Page (SERP). Marketing teams use Paid Advertising to boost website traffic by showing suitable ads to the right audience.

Email Marketing

Email Marketing involves advertising your business, products, and services through emails. It is one of the most direct ways to reach your audience and engage them with your business. There are several email marketing tools that let you communicate with your audience through emails very conveniently. 

Social Media Marketing

Social Media Marketing is the process of creating and posting content to promote your business on different social media platforms like Instagram, Facebook, YouTube, Twitter, and more. Building Social Media Strategy is one of the essential parts of learning Digital Marketing. 

Content Marketing

Content Marketing involves creating and distributing relevant, engaging, and consistent content to attract and retain the target audience. Content gets enormous leads for the business, making it worth learning Content Marketing and investing in it. 

Mobile Marketing

Mobile Marketing is promoting products and services on mobile devices. It is gaining a lot of importance with the rise in the constant use of smartphones and mobile data. Multiple channels are used in mobile marketing to target potential customers. 

Integrated Marketing Channel (IMC)

Most businesses do not just use a single channel for marketing but a combination of different marketing channels and promotional tools, often called Marketing Automation tools, to reach a specific target audience. This is understood as Integrated Marketing Communication. 

Scope of Digital Marketing

Digital Marketing has become the need of the hour in today’s dynamic and digital world. There are nearly 4.66 billion active internet users worldwide, representing around 60% of the world’s population. The global Digital Marketing industry was valued at around $290-$310 billion in 2019, and it is set to grow in the future at a rate of 12.8%.

This shows how attractive the domain is and how lucrative it will be in the future for young professionals who wish to pursue a Digital Marketing career. With the rise in the use of Social media, analytics, and e-commerce, Digital Marketing has become an in-demand domain. Businesses have made Digital Marketing the core of their marketing functions. Customers also rely heavily on digital channels to know more about products and services. Digital Marketing trends such as Shoppable Social Posts, Chatbots, Voice Search, and many others will make its growth constant throughout the world. Therefore, companies require more Digital Marketing professionals in order to handle new advancements and technology within the Digital Marketing space in their businesses.

With the advanced use of Digital Marketing, job roles and career paths are going to grow exponentially in this domain. People will be required for content curation, SEO management, SEM, PPC, Social Media Management, YouTube Marketing, link building, and more activities. This showcases the broad scope of Digital Marketing in the US, UK, and worldwide. 

Study Digital Marketing Online

There is no doubt that the future of Digital Marketing is favorable for companies and young candidates seeking a bright career in this domain. Learning Digital Marketing fundamentals and building Digital Marketing skills has become essential for young graduates and working professionals to add value to their skill sets and career.

A lot of companies are looking to hire Digital Marketing professionals to meet their needs and here, the demand for highly qualified Digital Marketing professionals comes up. Digital marketers with a professional degree, experience, exhaustive knowledge, skill sets, and certificate gets an edge over others in the competitive job market. 

This is why, to have a successful Digital Marketing career, high pay, and professional growth, you should learn Digital Marketing online with help from the best online Digital Marketing courses. With the advanced Digital Marketing courses, you will engage in problem-solving and analytical thinking and build better expertise in the field of Digital Marketing.

Overview of Digital Marketing Courses 

Digital Marketing involves reaching the right customers at the right time. Learning Digital Marketing is important, but how can we actually master it? One of the best ways to learn Digital Marketing is by pursuing an online Digital Marketing course. There are several online courses for Digital Marketing that help you to become an effective digital marketer.   

You can choose a free Digital Marketing course to start with, and then a professional Digital Marketing course to master Digital Marketing tools and techniques.

Learn from top business schools and advance your career by earning a Digital Marketing certificate/degree. Digital Marketing online training courses are available with different specifications, and you can choose the one matching your set of needs. 

Choosing a Digital Marketing Course

Once you decide to learn Digital Marketing, start browsing for Digital Marketing courses and check the following for choosing the best Digital Marketing course:

  • Course content: The Digital Marketing certificate course content should be exhaustive, covering all important topics related to Digital Marketing.

  • Hands-on practice: You should also check whether Digital Marketing training courses cover the essential tools and platforms of Digital Marketing in order to use them in real-world problems. 

  • Case studies: Check whether the certified Digital Marketing professional courses include case studies that provide real-world experience and give you the actual worth of the whole course.

  • Institutes and business schools: It is very important to check the reputation of the associated business schools or institutes with online courses for Digital Marketing. Reputed institutions provide experience, superior knowledge, and placement opportunities to the candidates better than any other course. 

  • Faculty: The faculty is very important because only an expert or a leading academician can focus on your Digital Marketing skills and knowledge with industry-relevant acumen. 

  • Placement opportunities: The best Digital Marketing course will also provide you with career services and access to a professional network and placement opportunities.

  • Certificates or degrees: Focus on the Digital Marketing online courses with certificates or degrees as they will define your career path in the future and add value to your resume. 

Digital Marketing Courses Offered by Great Learning

Great Learning, a leading provider of professional courses, has collaborated with a pre-eminent institution to offer the best online Digital Marketing courses to fresh graduates and passionate working professionals. 

 

PG Program in Strategic Digital Marketing

  • A comprehensive Digital Marketing program by Great Learning in collaboration with Great Lakes Executive Learning.

  • Builds real-world Digital Marketing skills in the learners. 

  • Learn from world-class faculty and access dedicated career support.

  • Includes 15+ industry-relevant projects and use-cases across multiple Digital Marketing platforms.

  • Get rewarded with a postgraduate certificate from the Great Lakes Executive Learning

  • Gain industry-relevant certificates offered by Facebook, Hubspot, Google, and Hootsuite.

Post Graduate Program in Management for Executives

  • 12-months online program designed in collaboration with Great Lakes Executive Learning.

  • Provides industry exposure through interactions with field experts and Great Lakes faculty.

  • Includes 1 Capstone project, 22 Hands-on projects, and live virtual classes.

  • Offers career enhancement support that increases job opportunities for candidates.

  • Offers Post Graduation Program with 5 specializations, i.e., Marketing Management, Data Science and Analytics, Finance, Human Resources, and Operations Management 

  • Certificate of completing an Executive Post Graduate Program in Management from Great Lakes Executive Learning 

Topics you Learn in Digital Marketing Courses

The best online Digital Marketing Courses include all the topics that let candidates master in-demand Digital Marketing tools and strategies. You will learn:

  • Aspects that help you strategize, design, and implement Digital Marketing campaigns

  • Online Marketing tactics to reach a wider target audience

  • How to optimize your websites for search engines

  • SEO, SEM, Mobile Marketing, Email Marketing, Social Media Marketing, Web Analytics, and Social Media Analytics, and other Digital Marketing techniques

  • Campaign planning and management

  • Skills like Brand Building, Strategy, Research, Content Strategy, Search Engine Optimization, Search Engine Marketing, Social Media Management, HTML, and other tools for Digital Marketing

Digital Marketing Program Fee

The fee for Great Learning’s Digital Marketing courses depends on course duration, certificates, facilities, and several other factors. 

PG Program in Strategic Digital Marketing

The total fee for the Strategic Digital Marketing course is USD 1300.

The total fee includes the tuition fee, learning material, and mentorship sessions.

Executive PG Program in Management

The total course fee for the Executive PG Program in Management is USD 3200.

  • One Time Payment: USD 3000 (Avail USD 200 waiver by making a one-time payment)

  • Installment options are also available for fee payment

  • The program fees include live online classes, Post Graduate Certificate from Great Lakes Executive Learning, access to career support services, live personalized mentorship, and more.

Digital Marketing Career Paths

Digital Marketing is a thriving industry, and this field is brimming with a lot of employment opportunities for young professionals. The U.S. Bureau of Labor Statistics also anticipated a steep growth in the number of Digital Marketing professionals in the future compared to many other career paths.

A Digital Marketing career path includes a variety of roles and positions that include:

  • SEO Specialist

  • SEO Manager

  • Digital Marketing Manager

  • Social Media Specialist

  • Social Media Manager

  • Content Specialist

  • Email Marketing Specialist

  • Marketing Research Analyst

  • Copywriter

  • Content Manager

  • Senior Marketing Manager

  • Search Engine Marketing Specialist

These are some common Digital Marketing career roles, there can be many other positions as well. 

Digital Marketing Salaries

Digital Marketing jobs are some of the highest-paid jobs as the need for skilled Digital Marketing professionals is on the rise.

As per Indeed, the average salary of a digital marketer is $61,345 per year in the United States. Top companies are hiring digital marketers in various parts of the world, and some of the top recruiters are Deloitte, Accenture, PwC, Capital One, Facebook, and many more. Hiring rates are currently high not only for the digital marketer position, but for all Digital Marketing roles.

The average base salary for different Digital Marketing titles is:

Job Title

Average Salary per annum

Marketing Manager

$61,345

Social Media Manager

$48,947

Content Manager

$55,778

SEM Manager

$73,096

SEO Specialist

$53,723

Eligibility for Digital Marketing Courses

PG Program in Strategic Digital Marketing

  • For a PG Program in Strategic Digital Marketing, the candidate should have completed their graduation from a recognized university. 

  • Final-year college students who will graduate within 6 months can also apply.

Executive PG Program in Management

  • For admission to the Executive PG program in Management, candidates should have a Bachelor’s Degree in any discipline with a minimum of 50% aggregate marks in graduation or equivalent.

  • Candidates who have completed their Post Graduation Masters's Program can also apply.

Why Choose Great Learning’s Digital Marketing Programs

There are several online Digital Marketing courses across the globe. But why should you enroll in Great Learning’s Digital Marketing courses? Here are a few reasons:

Learn Digital Marketing from experts

Great Lakes Executive Learning is one of the most prestigious academic institutes worldwide. The institution holds global importance, and completing your Digital Marketing course from such an institution would be beneficial for your career. Learn from highly experienced faculty, leading industry leaders, and academicians in the field of Digital Marketing.

Certificate from one of the top-ranked institutions

Earn a postgraduate certificate from Great Lakes Executive Learning, ranked among the world's top institutes. This certificate adds value to your resume and can help you land a successful job offer.

Hands-on exposure and capstone projects

Get personalized mentorship and hands-on exposure through various projects in the program. These projects are based on different industries and real-life case studies that will help a learner understand the uses of different Digital Marketing platforms.

Comprehensive curriculum

Understand a diverse set of concepts and topics that will prepare students for real-life problems. Acquire the skills of most in-demand tools like Google Ads, Google Analytics, Facebook Business Manager, Instagram, and LinkedIn Ads, Hoot suite, Mailchimp, and others. 

Industry certifications

Get equipped with industry-relevant certifications offered by Facebook, HubSpot, Hootsuite, and Google.

Career assistance

Get dedicated career assistance from our team and exclusive access to job opportunities for career growth. Get a chance to interact with peers from your cohort and build your professional network. Be a part of the Great Learning network of more than 3.3 million learners.  

Digital Marketing Certifications

Upon successful completion of the Digital Marketing online certificate courses, the learners will receive a certificate from Great Lakes Executive Learning, one of the most prestigious universities in the world.