About Digital Marketing Specialization
Digital Marketing focuses on promoting products & services online through the use of digital platforms like social media, email, search engines, and a lot more. These are also known as the channels of Digital Marketing that help connect worldwide audiences to enhance the brand's reach at the right time and place.
There are several benefits of Digital Marketing for companies. These Digital Marketing benefits include:
Some of the best Digital Marketing courses online can help you learn Digital Marketing skills from experts. After completing your Digital Marketing training, you can become a successful digital marketer in a multinational company or start your own business.
Types of Digital Marketing
Digital Marketing is done through a vast network of channels where customers can interact with the business. One must have an understanding of these Digital Marketing Channels:
Search Engine Optimization (SEO)
Search Engine Optimization includes content and technical optimization for specific keywords to make the webpage appear at the top of the search engine result. SEO helps in enhancing the visibility of your website and, thus, increases traffic to your website. This is an organic method of digital advertising where the search rankings are obtained through webpage and content optimization.
Paid Advertising/PPC/SEM (Search Engine Marketing)
Paid Advertising includes Display Ads and Pay-Per-Click Advertising, often called PPC. Here, the brands pay for getting a position on the Search Engine Result Page (SERP). Marketing teams use Paid Advertising to boost website traffic by showing suitable ads to the right audience.
Email Marketing
Email Marketing involves advertising your business, products, and services through emails. It is one of the most direct ways to reach your audience and engage them with your business. There are several email marketing tools that let you communicate with your audience through emails very conveniently.
Social Media Marketing
Social Media Marketing is the process of creating and posting content to promote your business on different social media platforms like Instagram, Facebook, YouTube, Twitter, and more. Building Social Media Strategy is one of the essential parts of learning Digital Marketing.
Content Marketing
Content Marketing involves creating and distributing relevant, engaging, and consistent content to attract and retain the target audience. Content gets enormous leads for the business, making it worth learning Content Marketing and investing in it.
Mobile Marketing
Mobile Marketing is promoting products and services on mobile devices. It is gaining a lot of importance with the rise in the constant use of smartphones and mobile data. Multiple channels are used in mobile marketing to target potential customers.
Integrated Marketing Channel (IMC)
Most businesses do not just use a single channel for marketing but a combination of different marketing channels and promotional tools, often called Marketing Automation tools, to reach a specific target audience. This is understood as Integrated Marketing Communication.
Scope of Digital Marketing
Digital Marketing has become the need of the hour in today’s dynamic and digital world. There are nearly 4.66 billion active internet users worldwide, representing around 60% of the world’s population. The global Digital Marketing industry was valued at around $290-$310 billion in 2019, and it is set to grow in the future at a rate of 12.8%.
This shows how attractive the domain is and how lucrative it will be in the future for young professionals who wish to pursue a Digital Marketing career. With the rise in the use of Social media, analytics, and e-commerce, Digital Marketing has become an in-demand domain. Businesses have made Digital Marketing the core of their marketing functions. Customers also rely heavily on digital channels to know more about products and services. Digital Marketing trends such as Shoppable Social Posts, Chatbots, Voice Search, and many others will make its growth constant throughout the world. Therefore, companies require more Digital Marketing professionals in order to handle new advancements and technology within the Digital Marketing space in their businesses.
With the advanced use of Digital Marketing, job roles and career paths are going to grow exponentially in this domain. People will be required for content curation, SEO management, SEM, PPC, Social Media Management, YouTube Marketing, link building, and more activities. This showcases the broad scope of Digital Marketing in the US, UK, and worldwide.
Study Digital Marketing Online
There is no doubt that the future of Digital Marketing is favorable for companies and young candidates seeking a bright career in this domain. Learning Digital Marketing fundamentals and building Digital Marketing skills has become essential for young graduates and working professionals to add value to their skill sets and career.
A lot of companies are looking to hire Digital Marketing professionals to meet their needs and here, the demand for highly qualified Digital Marketing professionals comes up. Digital marketers with a professional degree, experience, exhaustive knowledge, skill sets, and certificate gets an edge over others in the competitive job market.
This is why, to have a successful Digital Marketing career, high pay, and professional growth, you should learn Digital Marketing online with help from the best online Digital Marketing courses. With the advanced Digital Marketing courses, you will engage in problem-solving and analytical thinking and build better expertise in the field of Digital Marketing.
Overview of Digital Marketing Courses
Digital Marketing involves reaching the right customers at the right time. Learning Digital Marketing is important, but how can we actually master it? One of the best ways to learn Digital Marketing is by pursuing an online Digital Marketing course. There are several online courses for Digital Marketing that help you to become an effective digital marketer.
You can choose a free Digital Marketing course to start with, and then a professional Digital Marketing course to master Digital Marketing tools and techniques.
Learn from top business schools and advance your career by earning a Digital Marketing certificate/degree. Digital Marketing online training courses are available with different specifications, and you can choose the one matching your set of needs.
Choosing a Digital Marketing Course
Once you decide to learn Digital Marketing, start browsing for Digital Marketing courses and check the following for choosing the best Digital Marketing course:
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Course content: The Digital Marketing certificate course content should be exhaustive, covering all important topics related to Digital Marketing.
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Hands-on practice: You should also check whether Digital Marketing training courses cover the essential tools and platforms of Digital Marketing in order to use them in real-world problems.
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Case studies: Check whether the certified Digital Marketing professional courses include case studies that provide real-world experience and give you the actual worth of the whole course.
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Institutes and business schools: It is very important to check the reputation of the associated business schools or institutes with online courses for Digital Marketing. Reputed institutions provide experience, superior knowledge, and placement opportunities to the candidates better than any other course.
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Faculty: The faculty is very important because only an expert or a leading academician can focus on your Digital Marketing skills and knowledge with industry-relevant acumen.
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Placement opportunities: The best Digital Marketing course will also provide you with career services and access to a professional network and placement opportunities.
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Certificates or degrees: Focus on the Digital Marketing online courses with certificates or degrees as they will define your career path in the future and add value to your resume.
Digital Marketing Courses Offered by Great Learning
Great Learning, a leading provider of professional courses, has collaborated with a pre-eminent institution to offer the best online Digital Marketing courses to fresh graduates and passionate working professionals.
PG Program in Strategic Digital Marketing
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A comprehensive Digital Marketing program by Great Learning in collaboration with Great Lakes Executive Learning.
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Builds real-world Digital Marketing skills in the learners.
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Learn from world-class faculty and access dedicated career support.
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Includes 15+ industry-relevant projects and use-cases across multiple Digital Marketing platforms.
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Get rewarded with a postgraduate certificate from the Great Lakes Executive Learning
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Gain industry-relevant certificates offered by Facebook, Hubspot, Google, and Hootsuite.
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Post Graduate Program in Management for Executives
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12-months online program designed in collaboration with Great Lakes Executive Learning.
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Provides industry exposure through interactions with field experts and Great Lakes faculty.
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Includes 1 Capstone project, 22 Hands-on projects, and live virtual classes.
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Offers career enhancement support that increases job opportunities for candidates.
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Offers Post Graduation Program with 5 specializations, i.e., Marketing Management, Data Science and Analytics, Finance, Human Resources, and Operations Management
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Certificate of completing an Executive Post Graduate Program in Management from Great Lakes Executive Learning
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Topics you Learn in Digital Marketing Courses
The best online Digital Marketing Courses include all the topics that let candidates master in-demand Digital Marketing tools and strategies. You will learn:
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Aspects that help you strategize, design, and implement Digital Marketing campaigns
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Online Marketing tactics to reach a wider target audience
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How to optimize your websites for search engines
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SEO, SEM, Mobile Marketing, Email Marketing, Social Media Marketing, Web Analytics, and Social Media Analytics, and other Digital Marketing techniques
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Campaign planning and management
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Skills like Brand Building, Strategy, Research, Content Strategy, Search Engine Optimization, Search Engine Marketing, Social Media Management, HTML, and other tools for Digital Marketing
Digital Marketing Program Fee
The fee for Great Learning’s Digital Marketing courses depends on course duration, certificates, facilities, and several other factors.
PG Program in Strategic Digital Marketing
The total fee for the Strategic Digital Marketing course is USD 1300.
The total fee includes the tuition fee, learning material, and mentorship sessions.
Executive PG Program in Management
The total course fee for the Executive PG Program in Management is USD 3200.
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One Time Payment: USD 3000 (Avail USD 200 waiver by making a one-time payment)
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Installment options are also available for fee payment
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The program fees include live online classes, Post Graduate Certificate from Great Lakes Executive Learning, access to career support services, live personalized mentorship, and more.
Digital Marketing Career Paths
Digital Marketing is a thriving industry, and this field is brimming with a lot of employment opportunities for young professionals. The U.S. Bureau of Labor Statistics also anticipated a steep growth in the number of Digital Marketing professionals in the future compared to many other career paths.
A Digital Marketing career path includes a variety of roles and positions that include:
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SEO Specialist
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SEO Manager
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Digital Marketing Manager
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Social Media Specialist
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Social Media Manager
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Content Specialist
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Email Marketing Specialist
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Marketing Research Analyst
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Copywriter
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Content Manager
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Senior Marketing Manager
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Search Engine Marketing Specialist
These are some common Digital Marketing career roles, there can be many other positions as well.
Digital Marketing Salaries
Digital Marketing jobs are some of the highest-paid jobs as the need for skilled Digital Marketing professionals is on the rise.
As per Indeed, the average salary of a digital marketer is $61,345 per year in the United States. Top companies are hiring digital marketers in various parts of the world, and some of the top recruiters are Deloitte, Accenture, PwC, Capital One, Facebook, and many more. Hiring rates are currently high not only for the digital marketer position, but for all Digital Marketing roles.
The average base salary for different Digital Marketing titles is:
Job Title
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Average Salary per annum
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Marketing Manager
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$61,345
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Social Media Manager
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$48,947
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Content Manager
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$55,778
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SEM Manager
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$73,096
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SEO Specialist
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$53,723
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Eligibility for Digital Marketing Courses
PG Program in Strategic Digital Marketing
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For a PG Program in Strategic Digital Marketing, the candidate should have completed their graduation from a recognized university.
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Final-year college students who will graduate within 6 months can also apply.
Executive PG Program in Management
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For admission to the Executive PG program in Management, candidates should have a Bachelor’s Degree in any discipline with a minimum of 50% aggregate marks in graduation or equivalent.
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Candidates who have completed their Post Graduation Masters's Program can also apply.
Why Choose Great Learning’s Digital Marketing Programs
There are several online Digital Marketing courses across the globe. But why should you enroll in Great Learning’s Digital Marketing courses? Here are a few reasons:
Learn Digital Marketing from experts
Great Lakes Executive Learning is one of the most prestigious academic institutes worldwide. The institution holds global importance, and completing your Digital Marketing course from such an institution would be beneficial for your career. Learn from highly experienced faculty, leading industry leaders, and academicians in the field of Digital Marketing.
Certificate from one of the top-ranked institutions
Earn a postgraduate certificate from Great Lakes Executive Learning, ranked among the world's top institutes. This certificate adds value to your resume and can help you land a successful job offer.
Hands-on exposure and capstone projects
Get personalized mentorship and hands-on exposure through various projects in the program. These projects are based on different industries and real-life case studies that will help a learner understand the uses of different Digital Marketing platforms.
Comprehensive curriculum
Understand a diverse set of concepts and topics that will prepare students for real-life problems. Acquire the skills of most in-demand tools like Google Ads, Google Analytics, Facebook Business Manager, Instagram, and LinkedIn Ads, Hoot suite, Mailchimp, and others.
Industry certifications
Get equipped with industry-relevant certifications offered by Facebook, HubSpot, Hootsuite, and Google.
Career assistance
Get dedicated career assistance from our team and exclusive access to job opportunities for career growth. Get a chance to interact with peers from your cohort and build your professional network. Be a part of the Great Learning network of more than 3.3 million learners.
Digital Marketing Certifications
Upon successful completion of the Digital Marketing online certificate courses, the learners will receive a certificate from Great Lakes Executive Learning, one of the most prestigious universities in the world.